By Marshall A. Latimore | The Atlanta Voice.
American Express revealed the 100 Black women entrepreneurs selected for its “100 for 100” program, which will provide each with grants of $25,000 and 100 days of business resources, including business education, mentorship, marketing, virtual networking, WorkSpaces by Hilton hotel reservation credits and more. Nine of the recipients were business owners from Metro Atlanta.
Prior to the pandemic, Black-women-owned businesses were growing at unprecedented rates yet still making less revenue than their counterparts. In fact, according to last year’s State of Women-Owned Business report, commissioned by American Express, Black, women entrepreneurs were founding 763 new businesses every day – making them the fastest growing entrepreneur group in America. Yet, they still do not have equal access to the resources they need to grow and be successful.
“American Express is proud to support the highly talented and innovative entrepreneurs selected for our 100 for 100 programs, as they kick start their ventures and keep the momentum going so their businesses can continue to evolve,” said Clayton Ruebensaal, the executive vice president for Global B2B Marketing at American Express. “The Black women entrepreneurs selected for the program have created many types of innovative, early-stage businesses across the country, inspiring and carving new paths for others to follow. Their business plans demonstrate that great ideas often come out in times of hardship, and American Express is committed to continuing to back small businesses and advance equal opportunity for aspiring entrepreneurs, particularly during these challenging times.”
Ruebensaal said that American Express created this program in partnership with IFundWomen of Color, the leading platform for women of color to raise capital, to support Black women entrepreneurs as they work to jump-start and grow their business ventures. The initiative is part of American Express’s recently announced $1 billion action plan to enhance diverse representation and promote equal opportunities for its colleagues, customers, and communities.
“Through our years of experience with businesses in need of funding, we have found $25,000 can truly change the trajectory of an emerging business. It could be the difference between one month of rent or five months, between being able to develop a decent prototype or a prototype that’s really not-so-great, and between doing real consumer testing or no testing at all,” said Karen Cahn, the founder and CEO of IFundWomen. “It means a business can do marketing to promote their product or service to drive more revenue and they can afford more payroll. We are thrilled to work with American Express to provide a meaningful difference for these inspiring 100 Black women-owned businesses, so they can grow and succeed.”
The “100 for 100” program is part of American Express’ broader commitment to provide access to capital and financial education to at least 250,000 Black-owned small and medium-sized businesses in the U.S. by the end of 2024, to help them navigate today’s environment and thrive into the future.
American Express worked closely with IFundWomen of Color to select and surprise 100 unique and passionate innovators across a number of different industries including fashion and beauty, food and beverage, finance, fitness and wellness, home goods and apparel, technology, social good, and more. Many of the women are also creating content and fostering communities to empower the next class of Black women leaders.
The 100 days of business education for the entrepreneurs will kick off virtually in January 2021, with a tailored curriculum focused on topics for early-stage companies such as managing cash flow and growth, securing and maintaining customer relationships, and finding balance, all taught by industry experts and seasoned entrepreneurs. Many of the experts teaching the curriculum will also serve as mentors to the 100 women throughout the program, sharing insights during coaching sessions to help these entrepreneurs navigate business challenges and find the path towards growth.
Other resources for the women include marketing support from American Express to drive awareness of the entrepreneurs and their businesses across a variety of channels, complimentary access to a one-year premium subscription with the sleep and mediation app Calm, and a $1,000 credit to use towards WorkSpaces by Hilton, a new work-from-hotel solution that provides guests with a private, distraction-free workspace to increase efficiency, all backed by the elevated cleanliness standards of Hilton CleanStay with Lysol Protection.
Hilton, a longstanding American Express partner, is also offering Hilton Honors Diamond status to the 100 women, to help plus-up their work-from-hotel experience and provide valuable elite benefits. The 100 days of resources will culminate with an online event hosted on the Amex Virtual Campus, bringing the women together for networking, informative panels, and more.
Resources also include Business Class from American Express – a modern business education platform offering world-class know-how and essential insights to help entrepreneurs navigate the current environment – available to anyone, all at no cost.
The 100 Black women entrepreneurs joining American Express’ “100 for 100” program include:
Name | Business | Location |
Ahlilah Longmire | Ascot Manor | Long Island City, New York |
Alex McConney | HOOP YORK CITY LLC | Brooklyn, New York |
Alex Steinman | The Coven | St. Paul, Minnesota |
Alyscia Cunningham | Her House Media | Silver Spring, Maryland |
Alyssa Ackerman | Booked ‘N Busy | New York, New York |
Andrea Osei | Osei en Rose | Maplewood, New Jersey |
Angela Hawkins | Bamblu | Atlanta, Georgia |
Angela Richardson | PUR Home | Pahrump, Nevada |
Anna Gilchrist | Sandfish Publishing LLC | Harrison, New Jersey |
Ashlee Ammons | Mixtroz | Birmingham, Alabama |
Ashley (Elbi) Elm | The Culturist Union | Guyton, Georgia |
Ashley Sodipo | Pink Flamingo Party Co. | Brooklyn, New York |
Bea Arthur | The Difference | New York, New York |
Berly Cordero | Women’s Worth, Inc. | Boston, Massachusetts |
Bianca Jackson | BrickRose Exchange | Baltimore, Maryland |
Briaan Barron | Grail | Seattle, Washington |
Brianna Hairlson | Bri’s Dance Place | Gary, Indiana |
Bridgette Wallace | G|Code,Inc | Boston, Massachusetts |
Brittany Cribbs | Cloud 9 Easy Go, LLC | Philadelphia, Pennsylvania |
Brittany Rhodes | Black Girl MATHgic | Detroit, Michigan |
Carina Glover | HerHeadquarters | Omaha, Nebraska |
Chavonne Hodges | GrillzandGranola | East Elmhurst, New York |
Cheryl Ingram | Inclusology | Calabasas, California |
Christa Lynch | Brooklyn Braised | Brooklyn, New York |
Christiannah Oyedeji | Trymyfab | Decatur, Georgia |
Christine Wachira | The Wachira Group LLC dba Wachira Wines | Oakland, California |
Crystal Hines | Super Media Company LLC | Los Angeles, California |
Cydnie Smith- McCarthy | Drink Mamey | Portland, Oregon |
Dainelle Riley | HBCU Culture Shop | Tampa, Florida |
Day Bibb | Helen Rose Skincare | Vancouver, Washington |
Del Martin | L’abio Couture | Atlanta, Georgia |
Diana Hilaire | When She Comes Home | Brooklyn, New York |
Dinai Yelverton | Perfect Vision 2020 (The uDe Agency LLC) | Lansing, Illinois |
Domonique Townsend | Work Life Success | Nashville, Tennessee |
Elayne Fluker | SiS Academy | Decatur, Georgia |
Elisa Molina | COVEDOZA LLC | Tucker, Georgia |
Elizabeth Gay | Ìpàdé | Washington, D.C. |
Elorm Dela-Seshie | Adorn Me Africa | Mansfield, Massachusetts |
Esther Wallace | Playa Society | Boston, Massachusetts |
Fikile Mthwalo | Glubbs | New York City, New York |
Ife Obi | The Fit In | Brooklyn, New York |
Jasmine RuKim | Monicat Data | Saint Paul, Minnesota |
Jimanekia Eborn | Tending The Garden | Chino, California |
ChiChi Anyanwu | CHI Talent Management | New York, New York |
Joy Lindsay | Butterfly Dreamz, Inc. | Newark, New Jersey |
Jules Porter | Seraph 7 Studios | St. Paul, Minnesota |
Kalilah Wright | Mess In a Bottle | Baltimore, Maryland |
Kamilah Mitchell | Teas With Meaning | Oakland, California |
Karen Wilson | ChildNEXUS, Inc. | Los Angeles, California |
Khadijat AKA Khadi Olagoke | Sober Black Girls Club, Inc. | Staten Island, New York |
Kim Roxie | LAMIK Beauty | Houston, Texas |
Kisha Howell | The Harambee Collective | New York, New York |
Laci Chisholm | Fit4Dance | Brooklyn, New York |
Lalese Stamps | Lolly Lolly Ceramics | Columbus, Ohio |
LaSonya Winstead | Harmony Wines | Charlotte, North Carolina |
LaToya Stirrup | KAZMALEJE | Cutler Bay, Florida |
Lindsey Murphy | The Fab Lab // MurphMedia LLC | Portland, Oregon |
Lundyn Carter | Laine London | Atlanta, Georgia |
Maghan Morin | Thynk Global | Miami, Florida |
Makeda Mikael | Makeda Mikael Work Bags | Bethesda, Maryland |
Mandi Masden | Apostrophe Puzzles | Brooklyn, New York |
María Lara Bregatta | Café Mamajuana | Colchester, Vermont |
Marsha Stephanson | Cater to Mom | Pflugerville, Texas |
Marty McDonald | Boss Women Media | Dallas, Texas |
Maryam Ajayi | Dive in Well | Los Angeles, California |
Melissa Mueller- Douglas, LMSW | MYRetreat | East Rochester, New York |
Michelle Walton | The Collective – Oakland | Oakland, California |
Mikki Hernandez | MixedKids&Co | Los Angeles, California |
Monica McCoy | Monica Motivates, LLC | Conyers, Georgia |
Nadirah Simmons | The Gumbo | Brooklyn, New York |
naj austin | ethel’s club | Brooklyn, New York |
Nicole Fenner | Sister Girl Publishing LLC | Halifax, North Carolina |
Nikki Porcher | Buy From A Black Woman | Atlanta, Georgia |
Odessa Jenkins | Women’s National Football Conference | Rowlett, Texas |
Paulana Lamonier | Black People Will Swim | Uniondale, New York |
Phylicia Benjamin | Perfect Score Athletic Training Center | Gardena, California |
Queen Precious-Jewel Zabriskie | Indulge Catering, LLC | Durham, North Carolina |
Reese Scott | Women’s World of Boxing | New York, New York |
Renee Bobb | Music City Icons Professional Women’s Basketball Team | Nashville, Tennessee |
Rose Hall | Tessie’s Teas | Coral Springs, Florida |
Ruth Jean-Marie | The August Project | Brooklyn, New York |
Salma Nakhlawi | StrongHER Girls | Brooklyn, New York |
Samantha Sinclair | Pathway To Purpose | Brooklyn, New York |
Samia Bingham | Flavors | Fort Washington, Maryland |
Sandra Johnson | Global Mobile Finance, Inc. | Cary, North Carolina |
Shannon Leon | VPack For Women | Homestead, Florida |
Shauntavia Ward | eleMINT Skin Health & Wellness Studio | Austin, Texas |
Sherin Dawud | Power Pump Girls | Baton Rouge, Louisiana |
Sissi Johnson | SelfSells | New York, New York |
T’Nisha Symone Glenn | BLAQUE Inc. | Jamaica, New York |
Tammeca Rochester | Harlem Cycle | New York, New York |
Taylor Long | Nomads Swimwear | Cincinnati, Ohio |
Tiffany Days | The Communal Group | Atlanta, Georgia |
Tracie Shelton | Alamo Kitchens | San Antonio, Texas |
Tracy Skelly | The Little Cocoa Bean Co. | Boston, Massachusetts |
Trenelle Doyle | Go Girl Ride LLC | Portland, Oregon |
Trista Sanford | Bespoke Bakery & Dessert Bar | Graham, North Carolina |
Victoria-Pearl Wright | The Creative’s Corner Support Fund | Houston, Texas |
Whitney Osei-Akintaju | Ethnic District | Duluth, Georgia |
Yosara Trujillo | Sweet Water Dance & Yoga | Bronx, New York |