Department: Sales & Marketing
Reports to: Director of Institutional Marketing
Interested applicants should send resume and cover letter to email@example.com
The Institutional Marketing Manager supports the Sales & Marketing Department with a focus on all institutional marketing efforts, community outreach, select Kimmel Center presentations and Kimmel Center Presents events including: advertising, budgeting, tracking, creative production, promotions and sales. The Manager will execute campaigns, direct mail efforts and track and report on sales/attendance trends.
- Assists and executes marketing initiatives under the direction of the Director of Institutional Marketing
- Manages and coordinates marketing needs of institutional programs including, but not limited to:
- Facility Rentals
- Educational Initiatives
- On-site Dining
- Audience Development and Campus-wide events
- SEI Art collection and exhibitions
- Monitors marketing plans in coordination (when applicable) with Advertising and PR consultants
- Coordinates seasonal and loyalty promotional offers and engagement events (such as holiday events/offers and the season opener event)
- Works closely with the Director of Institutional Marketing on patron/audience research development and analysis. Pulls TRG patron data for department to develop show post-mortems
- With the Senior Director of Program Marketing, mines patron database to develop and implement patron loyalty and retention programs
- For assigned KCP presentations, liaison with advertising agency, in house creative, group sales, advertising sales, production departments, public relations, personnel, show producers, artist agents, partners, Ticket Philadelphia and marketing teams as well as IT and data services
- For assigned KCP presentations, creates discount programs and builds discounts in ticket system and maintains reports of sales. Implements discount offers for each show based on marketing and producer requests. Provides discount to community outreach and maintains relationship with civic and community organizations
- Manages the recruitment and project work flow of marketing interns
- Coordinates with Development and promotions consultants on tie-in promotions for shows with local retailers, media outlets and corporations
- Maintains Kimmel Center standards of customer service
- Other relevant duties as assigned
Education and Experience:
- Bachelor’s degree in related field required
- One (1) to three (3) years previous experience in marketing or sales area
- Proficiency in Microsoft Office and Tessitura Ticketing System
- Ability to work independently
- Excellent written and communication skills
- Detail oriented
- Strong organizational and prioritizations skills
- Ability to multitask in a fastpaced environment
- Maintain and track financial expenditures
- Interest in the arts and entertainment marketing
Environment, Physical Demands and Other Conditions:
- Office environment
- Ability to work nights and weekends
- Some travel may be required
- Ability to lift and/or move up to 25 pounds of materials
Located in the heart of Center City, Philadelphia, the Kimmel Cultural Campus’ mission is to engage the region’s diverse communities with art through performance and education. Our Cultural Campus serves more than 1 million guests per year and includes the Kimmel Center for the Performing Arts, the Academy of Music, and the Merriam Theater- representing more than 160 years of rich history for the performing arts along Philadelphia’s Avenue of the Arts.
We are home to eight esteemed Resident Companies: The Philadelphia Orchestra, Opera Philadelphia, Pennsylvania Ballet, The Philly POPS, PHILADANCO, The Chamber Orchestra of Philadelphia, The Philadelphia Chamber Music Society, and Curtis Institute of Music. With nearly 9,000 seats per night across our 9 event venues, we are the region’s most impactful performing arts center, and the second largest in the country. Our Cultural Campus serves as a preeminent and inclusive place to enjoy exceptional experiences that reflect the spirit of our region by cultivating a creative and socially-responsible environment where our community shares experiences that are delivered with pride, integrity, and respect.
The Kimmel Cultural Campus is the Managing Partner of Ticket Philadelphia, a partnership which provides ticketing and customer service services to the Campus, the Philadelphia Orchestra and other Resident Companies on the Kimmel Cultural Campus. As a 501 c 3 nonprofit organization, we collaborate on, present, and produce a broad range of relevant and meaningful events, we serve as an active gathering space for social and community events, we educate the region’s young people through access to quality arts experiences, and we provide support to artists in the creation of new work. For additional information, visit www.kimmelcenter.org.
Commitment to Diversity, Equity, and Inclusion:
The diversity of our region is our strength, and we are dedicated to creating a diverse and inclusive cultural campus that reflects our commitment to an environment where everyone feels welcome and valued onstage and off. See our year-end diversity and inclusion report here: Diversity and Inclusion Report
We engage the region’s diverse communities in art through performance and education. Our cultural campus serves as an inclusive and preeminent place to enjoy exceptional experiences that reflect the spirit of the Philadelphia region. The principal means by which The Kimmel Cultural Campus achieves its mission include:
- People: Cultivate a creative, inclusive, socially responsible community where artists, guests, staff, donors, and volunteers share experiences that are delivered with pride and integrity.
- Exceptional Experiences: Collaborate, present, and produce to ensure a broad range of relevant and meaningful performances, events, and artistic programs, including support to artists in the creation of new work for the Campus that serves the region’s audiences.
- Arts Education: Educate the region’s young people through access to quality arts experiences and multi-year opportunities to see, make, and understand the performing arts both on-campus and in communities.
- The Cultural Campus: Operate venues and nurture assets that deliver diverse and vital arts experiences, are a proud home to our Resident Companies, and are active gathering spaces for social and community events. These venues include the Kimmel Center for the Performing Arts, The Academy of Music, and the Merriam Theater.
Transforming lives daily through the arts
The Kimmel Cultural Campus believes that the arts build strong communities and are essential to enhance the human experience.