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Christa Barfield

FarmerJawn Agriculture​

Christa Barfield

Christa Barfield is a healthcare professional turned farmer and lifelong Philadelphia resident. It was 10 years into her career in health-care administration  when she realized her work-life balance was unhealthy; she resigned from her job just weeks before she turned 30. It was important for her to take back her life, health, and happiness not only for herself but for her family as well. After a solo trip to Martinique in January 2018, she returned home inspired to connect with the land, plant life, and social issues that heavily impact black and brown communities and all people’s perception of food. Her business is a reincarnation of her healthcare career in a more sustainable way. Since 2018, she has developed earth-born brands owned by her parent company, LifeLeaf Organic Farms. Her original two ventures, Viva Leaf Tea Co. and FarmerJawn Agriculture are based in regenerative agricultural values with a goal of traceable and transparent origins of 100% Organically Dope foods. Christa has also begun expanding her hemp farming knowledge with the goals of destigmatizing cannabis and impacting regulation related to unfair incarceration surrounding the plant.

The Prize Package Includes:

A Marketing Package Valued at $5000 which includes:

  • Radio Advertising on WURD Radio
  • On-Air Interview on WURD 
  • Feature on
  • Social Media Outreach on WURD platforms
  • Acknowledgement in an edition of the weekly digital WURD Newsletter 
  • Business featured on WURD Radio website (
  • Business featured on the Lively-HOOD website (
  • Complimentary 1-Year Membership to the Greater Philadelphia Chamber of Commerce
  • Complimentary 1-Year Membership to the African American Chamber of Commerce
  • Coaching session with established business leaders  
  • Interview on KJLH – Los Angeles

Thanks to all of our finalists who participated in the LevelUP Pitch Party.

Honorable Mention to our  Runner-Up Finalists


Mahogany Pen Publishing


Dianna Montague
Iron Lady Enterprises


Tasharra Moses


Moneek Pines
ARTrageous Brush & Flow



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